Industry
Retail
Challenge
zak! Designs was slowed by manual marketing reporting that ate up team time each week. Gathering and validating data across systems created inefficiency, weakened trust in the numbers, and made it harder for the team to move quickly and stay aligned.
Results
By deploying Get BOB, zak! Designs standardized marketing reporting across four tools, eliminated manual verification, and saved 10+ hours per week. The result was greater trust in the data, stronger team alignment, and more time for growth-focused work.
I love my BOBs! Our trust in metrics has gone way up, and we're saving a lot of time on business reporting with Get BOB”
About zak! Design
For more than 45 years, zak! Designs has focused on bringing everyday joy to homes around the world. Inspired by founder Irv Zakheim’s belief in the power of a shared smile, the company creates colorful, trend-driven dinnerware designed to make daily life a little happier.
The Challenge
For over 45 years, zak! Designs has brought smiles to homes worldwide through innovative and colorful dinnerware. But behind the scenes, the marketing team was stuck in a time-consuming cycle of manual data collection and reporting.
Every week, hours were lost as they wrangled data from disparate tools, cleaned spreadsheets, and double-checked numbers—only to face internal skepticism over the accuracy of their reports. They had tried other AI-powered business intelligence solutions, but none delivered reliable enough insights to fully earn the team’s confidence.
The Solution
Recognizing the need to reclaim time and trust their analytics, zak! Designs turned to automated reporting and a single source of truth. After evaluating options, they chose Get BOB, and created three new AI employees:
Executive Reporting BOB
Analyzes performance data across multiple sources such as Shopify, Google Ads and Google Analytics to deliver a daily executive summary of key movements, risks and opportunities.
Keyword Opportunities BOB
Compares live search traffic insights with current search ad keyword strategies and delivers daily suggestions for keyword improvements
Competitor Intelligence BOB
Reads competitor marketing emails and turns them into a weekly structured competitive intelligence report, enriched with LinkedIn context and Google Analytics impact checks.
With all e-commerce and analytics tools integrated and reporting automated, zak! Designs quickly shifted from manual reporting to strategic alignment and leadership.
The Results
The impact of Get BOB was immediate and measurable. By unifying all analytics tools in one platform, and automating analytics functions with BOBs, the team reclaimed over 10 hours week, gave leadership faster visibility into risks and opportunities, and created a single, trusted source of truth that improved alignment and confidence in every decision.
After more than 45 years in business, zak! Designs is mastering its metrics, reclaiming time, and continuing to spark joy in every home they reach.
