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Case Study

Mastering the metrics to reclaim time

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zak! Designs

VP of Digital Marketing: Johnni Grenaa
Industry: E-commerce/Retail
Tools connected to Get BOB: Shopify, Google Analytics, Google Ads,  Meta

“My job is to drive our business forward, not spend hours verifying numbers. Before Get BOB, that’s what I had to do. Now, I get three hours back every week—time I reallocate to strategic leadership. This isn't just about efficiency; it’s the freedom to shift from 'data defense' to forward-looking strategy, ensuring we focus on what makes our business thrive: bringing smiles to homes.”

The Challenge: Too much time spent, too little trust in the data

Before Get BOB, Johnni faced a critical failure of faith in performance metrics. Existing tools were unreliable and Johnni was forced to spend an estimated 3 hours every single week manually pulling, cleaning, and verifying data just to prepare leadership reports. This time drain was further enforced by the fact that internal data skepticism stalled strategic conversations and prevented teams from quickly aligning on successful campaigns.

The Solution: Trust and time saving empowered by natural language AI

Johnni chose Get BOB to help eliminate the friction and establish a unified source of truth.

The solution focused on two core deliverables:

  1. Fact-Based Integrity: Get BOB instantly delivered trustworthy data that Johnni used to resolve skepticism about attribution and provided verifiable facts for executive presentations. Unlike competing platforms, where AI insights function as an appendix, Get BOB LLM insights are the core product and what differentiates the output.
  2. Natural Language Answers: The platform translated complex, multi-touch attribution, performance data into natural language answers and recommendations that anyone could understand, making the findings immediately digestible for stakeholders across the company.

The Results: Efficiency, Confidence, and Alignment

By choosing to standardize workflows and integrations on Get BOB, Johnni transformed his marketing operations, reclaimed his time, and was able to focus on impactful strategic leadership and decision making.

  • 3 hours saved every week: Eliminating the need to manually clean and verify data. Time immediately reallocated to strategic planning.
  • Confidence Skyrocketed: The ability to trust Get BOB's output instantly increased confidence. Executive conversations shifted from data defence to forward-looking strategy, boosting leadership trust in recommendations.
  • Cross-Functional Alignment: The platform became the single source of truth, helping the paid and organic teams share insights and align on high-performing creative and campaign adjustments, driving greater internal velocity.
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About zak! Designs

For over 45 years, zak! Designs has been dedicated to sparking everyday smiles and joy. Founded on the vision of Irv Zakheim, the company is built on the belief in the ripple effect of a shared smile—a simple, positive action that has the power to change the world around you. By constantly innovating with colorful dinnerware, popular characters, and emotional trends, zak! designs aims to bring joy into homes around the world, making their products a daily source of happiness.