Get BOB Is Now Open to Everyone: Free Trial & Self-Serve Access

Today, we are removing the biggest barrier between you and Get BOB.

For the past months, our product has been in a private beta. If you wanted to use Get BOB, you had to join a waitlist, wait to be approved, and then work with us directly to get set up. That helped us learn quickly, stay close to early customers, and make sure the product actually delivered real value.

But it also meant that many of the businesses who heard about Get BOB could not start using it right away.

That changes now.

Starting today, anyone can sign up for Get BOB, start a one-week free trial on any plan, and cancel at any time.

Plans start at $29/month, and you can go from “curious” to “trying it in your own tools” in a matter of minutes.

What is Get BOB?

If you run a small or mid-sized business, you are probably overwhelmed with app sprawl and empty AI promises. Every week, another LinkedInfluencer claims to save you hours and “automate everything” with their brilliant playbook - but in every single case, the "playbook" is a highly complex and brittle workflow diagram, that breaks if even the smallest variable changes - if it even works at all.

From the beginning, we knew that we wanted Get BOB to be something completely different.

Get BOB is the easiest AI platform you'll ever use. And it's the only product that lets non-technical users create virtual colleagues (BOBs) that act like real team members, complete real work and get smarter over time.

In fact, it is so easy that we're willing to bet you can create 3 BOBs that provide real value for your company in less than a minute - just by entering your company url.

Willing to take that bet? Click below to try for yourself:

What we learned from our private beta

During the private beta, we offered free trials to teams who were willing to put BOB into real, sometimes messy, day-to-day work. We saw a pattern that gave us confidence to open the doors wider:

Over 70 percent of all free trials converted into paid subscriptions.

That number is important for a few reasons.

First, it suggests that when people actually connect Get BOB to their tools and workflows, they see enough value to keep paying for it.

Second, the businesses who converted were not all from a single “perfect” segment. We saw:

• Agencies who used BOB to make sure no inbound lead fell through the cracks.
• Small SaaS companies who used BOB to keep their CRM, billing, and support systems in sync.

• Service businesses who leaned on BOB for reminders, follow-up, and simple reporting.

Third, the objections we heard were less about “Does this work?” and more about timing and focus: “We love it, but we are in the middle of a big push” or “We want to reorganize our tools first.” That told us the product was ready for broader use. The main constraint was when people were ready to adopt it, not whether it could create value.

What comes next

Opening Get BOB to the world is a milestone, not the finish line.

Over the coming months, we will continue to:

• Add integrations with the tools you already use (we're already at 3,000+ and counting).
• Publish practical guides on how to design automation that feels good, not risky.

• Share real examples of how BOBs are helping businesses reclaim their time.

If you are ready to see what BOB could do for you, I invite you to start a one-week free trial, choose a plan that matches your needs, and put an BOB to work in your business.

And if you are not ready quite yet, that is fine too. We've created this page to let you experience what it's like to build BOBs without even signing up or giving any personal information.

BOB on,

– Mikael Lemberg
Chief Executive BOB