Ably

With Ably connected, BOBs can trigger real-time communication whenever business events occur. Instead of waiting for scheduled batches or manual follow-ups, BOBs can push targeted updates to the right audience the moment something changes—like confirmations, alerts, status changes, or important workflow milestones.

This enables use cases such as proactive customer communication, operational monitoring with instant escalation messages, and faster internal coordination. BOBs can also act as a “notification brain,” deciding what to send and when based on the job context, then publishing through Ably to web and mobile channels—keeping experiences responsive and reliable.

Available actions and events: Publish Push Notification, Publish Message.