AdRoll
adroll.comAdRoll is an advertising and retargeting platform built to help marketers reach the right people across channels, using audience targeting and campaign optimization. It’s known for practical tools that connect audience creation to measurable performance, making it easier for teams to run personalized campaigns that don’t drift over time.
AdRoll audiences can go stale when CRM records change—new contacts are added, emails are updated, and unsubscribes or duplicates accumulate. By connecting AdRoll, BOBs can take ownership of keeping your audience list synchronized with your CRM so campaigns remain accurate and personalization stays consistent.
This reduces manual maintenance and helps prevent targeting mistakes that can hurt performance, deliverability, and user experience. You can use this capability for always-on retargeting, lifecycle campaigns, and marketing audience hygiene—so the right people stay in (and the wrong people come out) as your CRM evolves.
What can BOBs do with AdRoll?
Perform actions
- List Advertiser Id Options
- Replace Emails from CRM Audience