Amplitude
amplitude.comAmplitude is a product analytics platform used by teams to understand user behavior, measure the impact of experiments, and improve product experiences. It helps organizations capture and analyze event data, explore funnels and cohorts, and turn behavioral insights into faster decisions through reporting and experimentation workflows. Known for its depth of product analytics and event-driven approach, Amplitude is widely adopted across growth, product, and marketing teams.
When BOBs are connected to Amplitude, they can automatically send event data as key actions happen across your business apps. Instead of relying on manual exports or delayed tagging, Amplitude receives timely, consistent event signals—so dashboards, funnels, cohorts, and experiment results reflect what users actually did.
This enables broader use cases like experiment measurement without lag, behavioral tracking for onboarding and feature adoption, and ongoing product performance monitoring. BOBs can decide what to record based on business context (e.g., activation, conversion steps, feature usage) and keep Amplitude aligned with the live state of your product and customer journey.
What can BOBs do with Amplitude?
Perform actions
- Send Event Data