Apollo.io
apollo.ioApollo.io is a sales intelligence and lead generation platform built to help teams find the right prospects and keep CRM data up to date. It provides prospecting tools, enrichment to improve data quality, and sales workflow support so outreach and pipeline management stay grounded in current account and contact details.
Connecting Apollo.io enables BOBs to continuously improve the quality and accuracy of your CRM data using up-to-date sales intelligence. When you need current context for outreach or pipeline decisions, BOBs can search Apollo for accounts, contacts, and opportunities, enrich missing details, and then write the changes back to your CRM—reducing stale records and manual data entry.
BOBs can also help manage deal movement by updating contact and account stages as the sales process evolves, and by retrieving opportunity details when preparing follow-ups or next steps. A common outcome is more reliable lead handoffs and cleaner pipeline reporting—so sales teams spend less time chasing data and more time selling.
What can BOBs do with Apollo.io?
Perform actions
- Add Contacts to Sequence
- Create Account
- Create Contact
- Create Opportunity
- Create Or Update Contact
- Get Opportunity
- Get Organization
- List Account ID Options
- List Contact ID Options
- List Email Account ID Options
- List Label Names Options
- List Opportunity ID Options
- List Opportunity Stage ID Options
- List Organization Job Postings
- List Owner ID Options
- People Enrichment
- People Search
- Search For Accounts
- Search For Contacts
- Search For Organizations
- Search For Sequences
- Search News Articles
- Update Account
- Update Account Stage
- Update Contact
- Update Contact Stage
- Update Opportunity
Listen to real-time events
- Account Updated
- Contact Updated
- New Account Created
- New Contact Created