AppsFlyer
appsflyer.comAppsFlyer is a leading mobile attribution and performance marketing platform used by marketers to measure what drives app installs and how users engage after they arrive. It tracks installs, uninstalls, and in-app events in near real time, helping teams connect marketing spend to real user behavior. With strong event tracking, audiences, and analytics for optimization, AppsFlyer is widely trusted by growth teams to make faster, more accurate decisions across acquisition and retention.
Connect AppsFlyer so BOBs can continuously monitor real-time mobile lifecycle events—installs, uninstalls, and in-app actions—then trigger the right downstream marketing and growth tasks immediately. Instead of waiting for batch reporting, BOBs can react as soon as users land, disengage, or complete key moments, coordinating next steps across your connected tools for acquisition, retargeting, analytics, and CRM.
BOBs can also use event/type discovery to understand what’s happening in your app’s event stream, so you can map campaigns to the right user actions. This enables smarter segmentation and faster optimization loops (e.g., adjusting messaging and targeting based on the most valuable in-app behaviors) while keeping your marketing automations aligned with actual performance signals.
What can BOBs do with AppsFlyer?
Perform actions
- Get Event Types
- Get Message Fields
- List App ID Options
Listen to real-time events
- New In-App Event (Instant)
- New Install (Instant)
- New Uninstall (Instant)