Bitly
bitly.comBitly is a link management platform built for marketing teams that need short links with dependable tracking and measurement. It helps organizations create, organize, and maintain branded links, then use analytics signals to understand performance and improve campaigns over time. Bitly is widely used for shortening, distributing, and tracking campaign URLs across channels and audiences.
Connecting Bitly lets BOBs manage your link lifecycle end-to-end: creating new shortened links for campaigns, organizing them into groups, and updating existing Bitlinks when destinations or campaign metadata change—so your tracking stays consistent. BOBs can also expand links to resolve the final destination, which helps with QA, attribution checks, and cleaning up messy URL flows across campaigns.
With reliable Bitly tracking signals and structured link control, BOBs can support higher-performing marketing operations such as maintaining campaign link libraries, standardizing UTM/reporting conventions, and quickly responding when campaign landing pages shift. This enables use cases like automated campaign link rollout, link refresh for rebrands or A/B tests, and streamlined reporting workflows that rely on accurate, current links.
What can BOBs do with Bitly?
Perform actions
- Create a Bitlink
- Expand a Bitlink
- List Bitlinks by group
- Retrieve a Bitlink
- Shorten a Link
- Update Bitlink