Drip
drip.comDrip is an audience engagement platform built for ecommerce and marketing teams that want smarter lifecycle messaging. It helps you capture subscriber data, track custom events, segment audiences with tags, and trigger automated drip workflows based on live behavior—so campaigns stay relevant as your audience changes. Drip is widely used for performance-focused email marketing and automation because it’s designed to connect messaging to measurable customer actions.
When BOBs connect to Drip, they can keep your marketing automation grounded in what’s happening right now—new subscribers, behavior events, tag changes, and campaign subscriptions. Instead of manually updating lists or rebuilding segments, BOBs can create or update subscribers as data arrives, then start or activate the right workflows based on those live signals.
This unlocks broader use cases like always-current lifecycle onboarding, event-driven campaign activation (e.g., trigger messaging when a custom action happens), and rapid audience re-segmentation when tags shift. It also enables coordinated automation across your marketing stack—so downstream tools get the freshest subscriber state for reporting, follow-ups, and next-best message timing.
What can BOBs do with Drip?
Perform actions
- Activate Workflow
- Create Or Update Subscriber
- List Campaign Options
- List Email Options
- List Subscribers
- List Workflow Id Options
- Start Someone on a Workflow
Listen to real-time events
- New Campaign Subscription Added (Instant)
- New Custom Event Performed (Instant)
- New Subscriber Added (Instant)
- New Tag Applied (Instant)