Dub

dub.co

Dub is a link lifecycle management platform that helps teams create and maintain reliable tracking links at scale. It focuses on keeping branded and destination URLs consistent across tools and workflows—so link edits, deletions, and updates don’t get stuck in spreadsheets, older assets, or disconnected systems. Dub is widely used by growth and marketing teams that need dependable link tracking for campaigns, attribution, and operational clarity.

When BOBs manage Dub links, your link infrastructure stays clean automatically. Instead of manually hunting down where a link appears (ads, emails, landing pages, internal docs, or automation rules), BOBs can update the correct Dub link records wherever they’re used, delete links when they’re no longer valid, and create new links with the right configuration for upcoming campaigns or flows.

This reduces broken links and attribution drift, especially in fast-moving marketing and ops environments where destinations and offers change frequently. Common use cases include automatically rotating campaign links, syncing link updates when a landing page changes, removing expired links from connected destinations, and keeping multiple channels aligned with the same source of truth for URLs and tracking.

What can BOBs do with Dub?

Perform actions

  • Create Link
  • Delete Link
  • List Project Slug Options
  • Update Link