Flexmail

flexmail.eu
Help desk Marketing tools CRM Communication

Flexmail helps teams manage email audiences with a focus on list hygiene and compliance. It supports reliable subscription and unsubscribe handling and keeps contact records current, so marketing sends stay accurate over time. Flexmail’s event-driven approach is designed to reduce manual audience maintenance while improving deliverability and audience trust.

Connecting Flexmail lets BOBs monitor audience changes and take action immediately—without you chasing lists or manually syncing spreadsheets. When an unsubscribe happens, BOBs can automatically remove the contact to prevent accidental future sends. When people subscribe or when contact details change, BOBs can update or enrich records so your campaigns stay consistent and compliant.

This enables end-to-end use cases like “always-correct” segmentation, smoother consent management, and reduced campaign errors. BOBs can coordinate these updates across your marketing and CRM stack (e.g., updating your audience segments, triggering follow-up workflows, and ensuring downstream systems reflect the latest contact status).

Available actions and events for BOBs include:
- Actions: Unsubscribe Contact; Subscribe Contact to Interest; Create or Update Contact
- Events: New Unsubscribe; New Contact; New Contact Updated

What can BOBs do with Flexmail?

Perform actions

  • Create or Update Contact
  • List Contact ID Options
  • List Interest Options
  • List Language Options
  • List Source Options
  • Subscribe Contact to Interest
  • Unsubscribe Contact

Listen to real-time events

  • New Contact
  • New Contact Updated
  • New Unsubscribe