Fomo
fomo.comFomo is a social proof platform designed to make websites feel active and credible in real time. By showcasing timely events like recent purchases, sign-ups, or activity, it helps stores capture visitor attention, reduce uncertainty, and improve conversion rates. Fomo is widely used by ecommerce and marketing teams that want dynamic on-site messaging without manually updating widgets.
Connecting Fomo gives BOBs the ability to automatically translate real signals from your business into live social proof moments. Instead of waiting for manual updates, BOBs can create the right Fomo events at the right time, helping visitors see “what’s happening now” on your store.
With autonomous event publishing, BOBs can support conversion-focused use cases like keeping your Fomo feed fresh during high-traffic periods, ensuring activity updates reflect what’s actually happening across your systems, and maintaining consistent social proof without extra marketing ops work. This is especially useful for stores that rely on timely notifications to drive urgency and confidence.
EOs can use these capabilities to power a steady stream of trust signals across your website—without distracting your team from day-to-day operations.
What can BOBs do with Fomo?
Perform actions
- Create Event
Listen to real-time events
- New Event Received