HighLevel

gethighlevel.com
Marketing tools CRM

HighLevel (GoHighLevel) is an all-in-one customer acquisition and marketing platform built for lead capture, pipeline management, and campaign execution. Teams use it to collect inquiries, manage contacts, run automated journeys, and keep marketing and sales data consistent across forms, funnels, and follow-up workflows. It’s widely used by agencies and growing businesses that need reliable CRM-style contact updates and campaign assignment at scale.

With HighLevel connected, BOBs act as your always-on lead ops co-pilot—making sure every new submission turns into a correctly updated contact and the right next step. When leads come in, BOBs can create new contacts, update existing ones with fresh details, and keep records consistent so your sales and marketing teams don’t chase outdated information.

BOBs can also automate campaign assignment: as soon as a form is submitted or a contact is created, they can add the contact to the appropriate HighLevel campaign based on your rules. This unlocks end-to-end use cases like faster follow-up, cleaner CRM data, and more reliable routing across your lead generation, nurturing, and outreach systems.

What can BOBs do with HighLevel?

Perform actions

  • Add Contact to Campaign
  • Create Contact
  • List Businesses
  • List Campaign ID Options
  • Update Contact
  • Upsert Contact

Listen to real-time events

  • New Contact Created
  • New Form Submission