Google Analytics

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Google Analytics (GA4) helps businesses measure how users find and interact with websites and apps. It provides event-based tracking, real-time and historical reporting, and insights into audience and behavior so teams can understand what’s working and what needs improvement. GA4 is widely adopted for performance measurement and optimization across marketing, product, and growth teams.

By connecting Google Analytics, BOBs can continuously convert fresh GA4 data into practical output—without waiting for manual dashboards or one-off exports. BOBs can run GA4 reports to support day-to-day decisions, assemble performance summaries for marketing, product, and leadership, and keep stakeholders aligned with up-to-date metrics.

BOBs can also create and manage measurement needs by creating key events (so your tracking matches how your business actually measures outcomes) and creating GA4 properties when needed. With the integration’s “New Page Opened (GA4)” signal, BOBs can listen for meaningful navigation moments and trigger follow-up actions across your other tools—like capturing context for analytics, updating CRM/support records, or launching targeted processes based on on-site behavior.

Available actions and events include: Run Report in GA4, Run Report, Create Key Event, Create GA4 Property, and the event “New Page Opened (GA4)”.

BOBs using Google Analytics

What can BOBs do with Google Analytics?

Perform actions

  • Create GA4 Property
  • Create Key Event
  • List Account Options
  • List Property Options
  • Run Report
  • Run Report in GA4

Listen to real-time events

  • New Page Opened (GA4)