Google Business Profile

google.com/business
Help desk Commerce Analytics Marketing tools CRM Business management

Google Business Profile helps businesses manage their visibility on Google Search and Maps. With it, you can publish updates and posts, monitor customer reviews, and respond to feedback across locations to maintain an active, trustworthy local presence. It’s a widely adopted platform with strong reach, making it a key system for local marketing, reputation management, and customer engagement.

Connecting Google Business Profile helps BOBs maintain your local presence automatically—posting updates when you need them, and responding to new customer reviews with the right tone and information. BOBs can listen for new reviews or new posts across one or many locations, pull the relevant review details, and draft or apply replies so feedback doesn’t sit unanswered.

This unlocks broader reputation and local marketing use cases: keeping multi-location brands consistent, improving response time, reducing manual review triage, and ensuring every review gets acknowledged. BOBs can also support review-driven workflows by capturing review content from specific locations, summarizing sentiment trends, and helping coordinate next steps in connected tools (like CRM or support) based on the feedback.

Available actions and events include:
- Actions: List Posts; List All Reviews; Get a Specific Review; Get Reviews from Multiple Locations; Create Post; Create or Update Reply to Review
- Events: New Review Created; New Review Created (Multiple Locations); New Post Created

What can BOBs do with Google Business Profile?

Perform actions

  • Create or Update Reply to Review
  • Create Post
  • Get a Specific Review
  • Get Reviews from Multiple Locations
  • List All Reviews
  • List Posts

Listen to real-time events

  • New Post Created
  • New Review Created
  • New Review Created (Multiple Locations)