Google Search Console

search.google.com/search-console
Analytics Marketing tools

Google Search Console is Google’s essential toolkit for understanding how your website performs in Search. It helps you track visibility, measure traffic from search, diagnose crawl and indexing issues, and review site and URL performance. With trusted data directly from Google, it’s widely used by SEO teams and website operators to catch problems early and improve search presence.

Connecting Google Search Console enables BOBs to read SEO performance signals and crawl/visibility trends from your site, then use those insights to guide next actions. BOBs can continuously check how pages are performing, spot opportunities and risk areas (like underperformance or emerging issues), and prioritize what needs attention—so you don’t rely on manual reporting.

When important pages change, BOBs can take action quickly by submitting URLs for fresh indexing. This helps reduce the delay between publishing updates and getting reflected in search, making it easier to run SEO improvements, content refresh cycles, and launch checklists end-to-end with less coordination overhead.

BOBs using Google Search Console

What can BOBs do with Google Search Console?

Perform actions

  • Retrieve Site Performance Data
  • Submit URL for Indexing