Gupshup

gupshup.io
Commerce Marketing tools Communication

Gupshup is a customer messaging platform used by businesses to run communication at scale across channels like WhatsApp and SMS. It supports template messaging, subscription and consent management, and reliable delivery so teams can automate outreach and keep conversations organized. With broad enterprise adoption, Gupshup helps businesses stay compliant while improving responsiveness, tracking, and overall campaign performance.

Connect Gupshup so BOBs can run customer outreach jobs that stay on-message. BOBs can send WhatsApp and SMS template messages when the right trigger happens in your operations, using the exact templates your brand and compliance process require. This reduces manual copy/paste, keeps communication consistent, and speeds up response times across customer conversations.

BOBs can also maintain messaging subscriptions so your outreach remains current—helping prevent outdated contact/channel states from disrupting campaigns. Together, these capabilities support end-to-end use cases like automated follow-ups, appointment and order updates, onboarding nudges, and customer notifications—while keeping delivery structured and measurable through Gupshup’s messaging workflows.

What can BOBs do with Gupshup?

Perform actions

  • List Template ID Options
  • Send Template Message
  • Update Subscription