iContact
icontact.comiContact is an email marketing platform built to help teams grow audiences, keep subscriber data accurate, and send timely, targeted campaigns. It supports contact management and list subscriptions, along with tools for sending and tracking marketing messages—so your outreach stays relevant as your audience signs up, changes details, or moves through your funnel.
Connecting iContact helps BOBs stay in sync with your audience lifecycle—so new leads don’t get lost and changes don’t linger in outdated records. BOBs can create contacts as soon as signup data is available, subscribe them to the correct list(s), and keep those records accurate by reacting to contact updates in real time. That means faster follow-up, better segmentation, and fewer manual admin tasks.
With iContact, BOBs can also run “campaign dispatch” responsibilities as a job: prepare and send the right email message once a trigger happens (like an instant signup or a new subscription). This unlocks use cases such as automated welcome series, event-based announcements, lifecycle messaging after profile updates, and streamlined lead-to-campaign routing across your other business tools.
What can BOBs do with iContact?
Perform actions
- Create and Dispatch Message
- Create Contact
- List Campaign ID Options
- List Contact ID Options
- Subscribe Contact to List
Listen to real-time events
- Contact Updated (Instant)
- New Contact Created (Instant)
- New Contact Subscribed (Instant)