Klaviyo
klaviyo.comKlaviyo is an email and SMS marketing platform built for performance marketers, helping teams grow and retain customers with segmentation, lifecycle automation, and omnichannel messaging. It supports dynamic audiences, event-driven targeting, and robust reporting so businesses can run coordinated campaigns with better relevance. Klaviyo is trusted by brands for powering data-informed marketing that scales across stores, subscriptions, and customer journeys.
With Klaviyo connected, BOBs can keep your audiences clean and campaign-ready by handling list setup and membership updates as your customer data changes. Instead of manually creating segments and chasing updates, BOBs can create new Klaviyo lists when a campaign or strategy calls for it, then automatically add the right people to the right list based on the broader job your team asks them to run.
This enables use cases like always-on audience hygiene, faster campaign launches, and consistent segmentation across channels. For example, BOBs can support lifecycle and promotional strategies by ensuring contacts are correctly grouped before you send—reducing missed targets, outdated segments, and last-minute list maintenance. Over time, this helps teams move from “campaign work” to “campaign operations,” where audiences stay accurate continuously rather than periodically.
What can BOBs do with Klaviyo?
Perform actions
- Add Member To List
- Create New List