Lob
lob.comLob is a direct mail platform built for teams that need postcard and letter campaigns to go out quickly and accurately. It provides tools for managing mail pieces, handling formatting and delivery workflows, and verifying addresses to reduce undeliverable mail. With programmatic APIs and operational controls, Lob helps businesses run repeatable direct-mail campaigns with more confidence, speed, and visibility than manual processes.
Connect Lob so your BOB can handle the end-to-end “mail-ready” work for direct marketing and operational notifications. Instead of manually preparing files, double-checking details, and chasing approvals, BOBs can generate the right postcard or letter content, manage campaign assets, and cancel mail pieces when plans change—helping reduce errors and shorten the time from decision to delivery.
This unlocks use cases like automated customer re-engagement mailers, event-triggered direct mail for sales follow-ups, onboarding and welcome letters tied to CRM updates, and rapid iteration for A/B creative testing where you need dependable control over what gets sent.
What can BOBs do with Lob?
Perform actions
- Cancel Postcard
- Create Letter
- Create Postcard
- List Postcards
- Retrieve Postcard