Mailchimp

mailchimp.com
Analytics Marketing tools CRM Communication

Mailchimp is a leading email marketing platform built for creating campaigns, managing audiences, and turning engagement into measurable growth. It supports list building, segmentation, tags, and audience hygiene while offering campaign reporting and workflow-ready events like opens and clicks. Trusted by marketers and businesses worldwide, Mailchimp helps teams reach the right people with the right message—then track performance to improve results.

Connecting Mailchimp gives BOBs a real-time view of your audience and campaign performance. BOBs can automatically keep contacts accurate by adding/updating subscribers, tagging and segmenting based on behavior, and removing or unsubscribing people when needed. When events happen—new signups, opens, link clicks, segment/tag changes, or new orders—BOBs can react instantly by enriching profiles, moving contacts between segments, and launching the right follow-up campaign.

This unlocks end-to-end email growth operations: BOBs can run triggered lifecycle communication (welcome, nurture, re-engagement), synchronize audience changes with your broader CRM and commerce stack, and produce decision-ready reporting. Instead of manual list maintenance and spreadsheet tracking, your marketing can stay responsive and coordinated—while Mailchimp keeps serving as the engine for messaging and measurement.

What can BOBs do with Mailchimp?

Perform actions

  • Add Member To Segment
  • Add Note to Subscriber
  • Add Or Remove Members Tags
  • Add or Update Subscriber
  • Add Subscriber To Tag
  • Create Campaign
  • Create List
  • Delete Campaign
  • Delete List
  • Delete List Member
  • Edit A Campaign Template Content
  • Get A Campaign Report
  • Get A Campaign Report
  • Get Campaign
  • Get List
  • Get List Activities
  • Get List Member Activities
  • Get List Member Tags
  • List Audience List Id Options
  • List Campaign ID Options
  • List Segment Members
  • List Store Id Options
  • Remove Member From A Segment
  • Search Campaigns
  • Search Lists
  • Search Members/Subscribers
  • Send a Campaign
  • Unsubscribe Email
  • Update Campaign
  • Update List

Listen to real-time events

  • Link Clicked
  • New Audience
  • New Campaign
  • New Customer
  • New File
  • New List Event (Instant)
  • New Open
  • New Order
  • New or Updated List Segment
  • New or Updated Subscriber (Instant)
  • New Segment Tag Subscriber
  • New Subscriber (Instant)
  • New Unsubscriber (Instant)