Mailersend

mailersend.com
Commerce Analytics Marketing tools Communication

Mailersend is a transactional email platform built for reliable delivery and automated tracking. It supports sending using dynamic templates and provides granular event data across the email lifecycle—sent, delivered, opened, clicked, unsubscribed, spam complaints, and bounces. With this visibility, teams can react quickly to customer behavior and deliverability signals, helping reduce failed messages and improve the timing and relevance of follow-ups.

When Mailersend is connected, BOBs can take over the end-to-end transactional email job: choosing the right template, sending it with the correct recipient data, and then using live engagement and deliverability signals to decide what happens next. Instead of waiting for manual checks, BOBs can react instantly—for example, escalating hard bounces, updating contact status after spam complaints, or triggering a follow-up sequence only when an email is delivered and engaged.

This unlocks use cases like automated onboarding and account lifecycle messaging, abandoned checkout or reservation reminders, proactive customer notifications, and deliverability-safe operations (e.g., suppressing future sends after bounces or unsubscribes). BOBs can coordinate these events across your business stack—updating CRM records, notifying support or sales, and logging outcomes for reporting—while staying aligned with how recipients actually interact with your emails.

Available actions & events include:
- Actions: Send an Email; Send Email From Template
- Events: New Recipient Unsubscribed (Instant); New Email Spam Complaint (Instant); New Email Is Soft Bounced (Instant); New Email Is Sent (Instant); New Email Is Opened (Instant); New Email Is Hard Bounced (Instant); New Email Is Delivered (Instant); New Click Activity (Instant)

What can BOBs do with Mailersend?

Perform actions

  • Send an Email
  • Send Email From Template

Listen to real-time events

  • New Click Activity (Instant)
  • New Email Is Delivered (Instant)
  • New Email Is Hard Bounced (Instant)
  • New Email Is Opened (Instant)
  • New Email Is Sent (Instant)
  • New Email Is Soft Bounced (Instant)
  • New Email Spam Complaint (Instant)
  • New Recipient Unsubscribed (Instant)