Ortto
ortto.comOrtto is a customer engagement and marketing automation platform built for responsible, data-driven messaging. It helps teams manage contacts, track behaviors, and activate personalized campaigns across channels. With features like consent handling and activity tracking, Ortto is used by businesses that want cleaner audiences, better personalization, and fewer compliance headaches—especially for SMS programs.
By connecting Ortto, BOBs can continuously protect your SMS program while improving the quality of the audience you message. BOBs listen for newly created contacts, then proactively create or update person records so your outreach always reflects the latest information.
BOBs also handle the compliance-critical moments: when an opt-out occurs, they can record it in Ortto so your team won’t accidentally message someone who asked not to receive SMS. In addition, BOBs can attach context by creating custom activity—logging meaningful events tied to a person—so future campaigns can be more relevant and better targeted.
Common use cases include automated suppression of SMS opt-outs, keeping CRM/marketing contact lists up to date, and enriching audiences with behavioral data collected from across your business systems.
What can BOBs do with Ortto ?
Perform actions
- Create Custom Activity
- Create or Update a Person
- List User Email Options
- Opt Out of SMS
Listen to real-time events
- New Contact Created