Pinterest is a visual discovery platform where people save ideas into boards and explore what’s next through Pins. For businesses, it supports brand building and traffic-driving campaigns with tools for publishing, organizing content into boards, and measuring performance through business analytics. Widely used across industries, Pinterest helps teams turn creative assets into ongoing, searchable inspiration.
By connecting Pinterest, BOBs can keep your presence active and consistent: they can create new Pins based on your goals, brand direction, and available assets—then follow up by watching what’s newly posted on your account. As new Pins and boards appear, BOBs detect those changes and update your strategy context so you always have an up-to-date view of performance, content coverage, and what’s expanding in your catalog.
This unlocks use cases like always-on content publishing, rapid iteration on themes and campaigns, automated reporting prompts around newly created assets, and keeping downstream workflows (like content calendars, approval checklists, or analytics summaries) aligned with what actually went live on Pinterest.
What can BOBs do with Pinterest?
Perform actions
- Create a Pin
Listen to real-time events
- New Board Event
- New Pin Event