PostHog

posthog.com
AI Productivity Analytics Marketing tools CRM

PostHog is an analytics platform built to turn real product behavior into actionable onboarding and growth improvements. It captures behavioral events, segments users into cohorts, and ties actions to experiments and feedback—so teams can understand what users do, not just what they say. With surveys and insights designed for continuous learning, PostHog helps organizations iterate faster and make data-driven decisions they can act on confidently.

With PostHog connected, BOBs can turn your product activity into a continuous signal for onboarding and growth. BOBs can capture new events as they happen, pull user and cohort context, and use that context to decide what actions or follow-ups should be triggered across your connected tools. Instead of waiting for manual dashboards, BOBs can keep insights refreshed by creating, updating, and retrieving project insights based on the latest PostHog data.

This enables use cases like automated growth loops (listen for key actions, enrich the user with segmentation/survey context, then route next steps), proactive insight reporting (summarize what’s changing and update insight records), and faster iteration on onboarding and retention by continually grounding decisions in real product behavior.

What can BOBs do with PostHog?

Perform actions

  • Capture Event
  • Create Project Insight
  • Create Query
  • Get Cohorts
  • Get Persons
  • Get Project Insight
  • Get Surveys
  • List Organization ID Options
  • List Project Insights
  • Update Project Insight

Listen to real-time events

  • New Action Performed