Proofly
proofly.ioProofly helps marketers run targeted campaigns powered by behavioral engagement signals. It focuses on delivering the right message to the right people at the right time, while letting you iterate using fresh notification data—so performance improves as new results come in. Proofly’s approach is built around measurable engagement signals and continuous optimization, making it a practical choice for teams that want smarter campaign timing and better relevance.
With Proofly connected, BOBs can actively manage your campaign lifecycle and use real-time engagement signals to keep delivery relevant. When new notification data is created, BOBs can retrieve the latest performance signals and use them to decide what to keep running, what to pause, and what to adjust—based on who’s actually engaging and how that behavior changes over time.
This unlocks broader use cases like always-on campaign optimization, automated “pause when engagement drops” routines, and faster learning loops for targeting and offer timing. BOBs can also support hands-off iteration by continuously refreshing your decision inputs as new notification data arrives, reducing manual checking and speeding up improvements.
What can BOBs do with Proofly?
Perform actions
- Get Notification Data
- List Campaign ID Options
- Toggle Campaign Status
Listen to real-time events
- New Notification Data Created