Rebrandly

rebrandly.com

Rebrandly helps teams create and manage branded tracking links that are easy to share and built for campaign measurement. With link shortening, custom domains, and attribution-friendly tracking, Rebrandly turns messy URLs into consistent, brand-safe links. It’s a trusted tool for marketers who want clearer performance visibility without spending time on manual link management.

Connecting Rebrandly gives BOBs the ability to generate brand-safe tracking links and keep them current without manual work. When a campaign changes—new destination URL, updated parameters, revised messaging—BOBs can update the right links so clicks continue attributing correctly. This keeps analytics reliable and prevents the common “stale link” problem that breaks reporting.

BOBs can also act as a live measurement layer: each time a new click arrives or a new link is created, BOBs can trigger follow-up actions across your stack—logging activity, updating dashboards/CRM records, notifying the team, or routing leads based on link performance. That enables use cases like always-on campaign optimization, near real-time performance monitoring, and faster feedback loops for marketing teams.

What can BOBs do with Rebrandly?

Perform actions

  • Create Link
  • Update Link

Listen to real-time events

  • New Click Received
  • New Link