SendGrid

With SendGrid connected, BOBs can manage your outreach in a deliverability-first way: find and maintain the right audience, validate emails before you message, and keep lists clean by removing contacts when needed. BOBs can also check global suppressions and blocks so your campaigns avoid recipients likely to hurt deliverability or violate preferences.

Once emails are sent, BOBs can monitor key signals—new contacts and new instant events—then decide what to do next. That means automated follow-up steps, ongoing list hygiene, and rapid responses to bounces, helping your outreach stay consistent and accurate over time. This unlocks use cases like sales prospecting at scale, lifecycle email operations, partner onboarding sequences, and campaign automation that stays compliant and reputation-safe.