Smoove

smoove.io
Commerce Analytics Marketing tools CRM

Smoove helps marketing teams maintain accurate, compliant subscriber lists. With capabilities for capturing new sign-ups from forms and keeping contact records up to date, it supports reliable unsubscribe handling to reduce list decay and compliance risk. Smoove is trusted by businesses looking to keep audience data consistent across campaigns and tools.

When you connect Smoove, BOBs can continuously keep your audiences healthy: detect when new subscribers are created, identify newly added forms, and react to new lists as they appear. Instead of manual list hygiene, BOBs can find existing subscribers, create missing records, and update contact details so your CRM and marketing workflows always operate on fresh, consistent data.

BOBs also help prevent compliance issues by ensuring unsubscribes are processed properly. That means less risk of emailing people who opted out, fewer duplicates, and smoother campaign execution—especially when your marketing stack spans multiple tools for lead capture, segmentation, and outreach.

What can BOBs do with Smoove?

Perform actions

  • Add Or Update Subscriber
  • Create List
  • Find Or Create Subscriber
  • Find Subscriber
  • Unsubscribe

Listen to real-time events

  • New Form Created
  • New List Created
  • New Subscriber Created