Specific
specific.appSpecific is a call-to-data platform built for revenue teams that want every conversation to translate into usable pipeline information. It captures call details, turns them into structured records, and helps keep contact and company profiles current so CRM data doesn’t drift. Specific is designed to reduce manual note-taking, improve data quality, and make sales activity easier to analyze and act on across the customer journey.
Connecting Specific gives BOBs a reliable source of truth for what was said on calls and what should happen next. When a conversation happens, BOBs can structure the details into CRM-ready records—creating new contacts, finding the right company, and starting a new conversation thread so your sales pipeline reflects real activity. BOBs can also keep data from getting stale by updating and enriching company profiles as new call signals come in.
This unlocks revenue operations use cases like automated lead creation from calls, instant activity logging for reps, cleanup and enrichment for better segmentation, and smoother handoffs between sales and downstream systems. Instead of relying on manual follow-ups, BOBs can ensure your pipeline always mirrors real conversations, enabling faster outreach and more consistent reporting across the funnel.
What can BOBs do with Specific?
Perform actions
- Create Conversation
- Find Company
- List Contact Email Options
- List Source Id Options
- Update or Create Contact
Listen to real-time events
- New Contact Created (Instant)
- New Conversation Instant