Swell
swell.storeSwell is an ecommerce data hub built to keep product and customer information synchronized in real time. It helps businesses maintain clean, current catalog data and account details by providing a centralized way to update records and reflect store changes quickly. With straightforward catalog and customer account operations, Swell is commonly used to reduce manual syncing and prevent outdated information from impacting sales and customer experience.
With Swell connected, BOBs can directly manage key ecommerce records as part of autonomous business operations—ensuring product and customer data stays current without constant manual syncing. Instead of waiting for someone to copy updates across tools, BOBs can take action whenever your business needs new catalog entries or account changes, helping protect data accuracy and reduce the risk of mismatches.
This unlocks practical store-ops use cases like keeping your catalog aligned with product sourcing changes, creating new customer accounts when new customers arrive from other channels, and updating account details when customer or order-driven attributes change. Over time, BOBs can also help standardize how customer and product records are created or maintained—making store updates predictable, faster, and easier to audit.
What can BOBs do with Swell?
Perform actions
- Create Account
- Create Product
- List Account ID Options
- Update Account