WhatConverts
app.whatconverts.comWhatConverts helps marketing teams automatically capture lead signals and keep lead data accurate over time. It enriches lead details and supports real-time updates so attribution stays trustworthy and campaign decisions are based on current, high-quality information. Built for performance-focused marketing operations, it’s designed to reduce manual data cleanup and improve how teams understand which efforts are converting.
Connecting WhatConverts enables BOBs to work directly with your lead pipeline as a living system—not a one-time import. BOBs can locate the right lead record, enrich or verify details, and keep campaign attribution reliable as lead information changes. When new prospects enter your system or existing ones are updated, BOBs can immediately take action in the rest of your stack (e.g., notify sales, update CRM records, trigger follow-up sequences, or refresh campaign reporting).
This unlocks high-impact marketing operations use cases like conversion attribution that stays accurate, faster lead response times, automated routing based on enriched data, and fewer duplicated or stale lead profiles across tools. BOBs reduce manual cleanup by continuously syncing the “truth” of a lead so teams can make smarter decisions from the latest information.
What can BOBs do with WhatConverts?
Perform actions
- Find Lead
- List Account ID Options
Listen to real-time events
- New Lead Added
- Updated Lead