WhatsApp Business helps companies communicate with customers on the world’s most popular messaging platform. It supports business profiles and catalog-style information, and—crucially for outreach—enables automated messaging with message templates and voice/text delivery. Teams rely on WhatsApp Business for fast, familiar customer conversations and for reaching customers where they already talk.
Connecting WhatsApp Business lets BOBs run customer communication outreach using voice and text—without losing control of what was actually sent. BOBs can select the right message format (voice, template text, or plain text), prepare the content for your audience, and deliver it directly through WhatsApp Business while you focus on the bigger job.
As BOBs detect “message sent” activity, they can keep follow-up work on track—triggering next steps when outreach is completed, reducing missed follow-ups, and improving response continuity across your connected tools (like your CRM, support workflows, or internal tracking). This is ideal for sales follow-ups, appointment reminders, onboarding nudges, and customer re-engagement campaigns.
Actions/events supported allow for: sending voice messages, sending templated text, sending text messages, listing available templates, and responding to new message-sent activity to manage outreach progress.
